AerFin introduces its new brand

AerFin today announces the launch of its new brand as it continues its global expansion and transformational growth.

In the past decade, AerFin has twice been named Europe’s fastest-growing aviation and defence business. It has now grown to nearly 200 talented, passionate people serving over 600 customers across six continents. Delivering confidence and commitment to its partners and the industry.

The new brand encapsulates what the AerFin business does, why it does it, and how it delivers value to its customers, employees and investors through a clearly-articulated brand promise.

Now, more than ever, aviation needs a confident, reliable and progressive partner to bring the solutions they need, when they need them and at the right price. Someone who will do what they say, when they say they will. A partner who will bring clarity to complexity and give them a clear path to success. That’s the AerFin way of doing things. That’s the way ahead.

AerFin’s purpose, ‘To breathe new life into aviation’, sits at the heart of everything it does, reflects the fresh perspective the company brings to the industry and supports its vision ‘To be the most trusted partner in the aviation aftermarket’. This is reinforced by a refreshed logo and colour scheme, symbolising the energy and dynamism of its people.

Speaking about the significance of the new brand , Simon Goodson, CEO, comments: “The launch of our new brand is a fundamental statement of our commitment to provide clarity and confidence to our customers, employees and investors in everything we do. So the rebrand allows us to bottle our ‘secret sauce’ that we have – a way of doing things here at AerFin: we see the way ahead very clearly for all of our stakeholders. And, where the way ahead is less clear, we will find it for them.”

The new brand is now being rolled out across AerFin’s markets around the globe.